As Marketing Specialist for San Antonio BCycle & Nashville BCycle and General Manager of San Antonio BCycle, I’ve combined design, storytelling, and strategic leadership to grow bikeshare and inspire people to ride.

My work introduces San Antonio to bikeshare—what it is, how it works, and why it matters—while using branding, photography, and marketing to help people see themselves in the story. More than just bikes, my visuals connect riders to San Antonio’s 300+ years of history and culture.

Blending creative vision with business strategy, I’ve led rebrands, expanded ridership, and strengthened partnerships, proving that design isn’t just about aesthetics—it’s a powerful tool for impact and growth.