Silver Eagle Beverages is the main distributor for Freetail Brewing Co. in the San Antonio area. During my time at Freetail, I worked closely with their design and sales teams to develop promotional materials.
Thanks to my experience in the beer industry, the VP of Sales at Silver Eagle remembered both my work and my work ethic, eventually hiring me to help sell Budweiser to San Antonio’s “hipsters.”
To capture their attention, I was tasked with creating a Budweiser logo that was “puro San Antonio.” This design was used on neon bar signs, pint glasses, and billboards.
Beyond the logo, I was also responsible for designing a mural featuring the “puro San Antonio” Budweiser branding. This involved not only creating several mural mock-ups but also scouting locations, identifying building owners, and negotiating fair pricing to secure mural placements.
